Posts tagged social media marketing
The Falsity of Groupon Marketing and How it May Hurt Your Restaurant Business
Aug 28th
With being in the marketing and advertising industry, it is a requirement for me to continuously be researching new advertising tactics in order to advice my clients accordingly. I’ve always advised most my clients away from Groupon but this is the first time I’m actually writing about it.
Groupon’s Pitch
According to “Groupon Works”, their merchant blog, Groupon states:
“With over 500,000 local business partnerships globally, we understand how to effectively increase your revenue, lower your costs, and grow your business.”
Groupon gives you access to their network of advertising channels… mostly through its daily deal emails and mobile apps. Groupon has saturated the market and I give them props for that. It has come at a major expense though as can be seen through their financial quarterly reports, but that’s a whole other article. More >
Orapup, The First YouTube Commercial I Actually Watched
Feb 17th
Most of the time, I don’t sit through commercials on YouTube because my intent is to watch the video I had clicked on and I see the advertisement as an obstacle that I must skip to reach my video as quickly as possible.
However, this is probably one of the first commercials on YouTube that I actually decided to watch and not skip just because of how engaging it was. As I kept watching the video, I stayed engaged to the message. I actually made a conscious decision to break away from the instant gratification of watching a YouTube video and clicked on the ad to learn more about it.
First of all, I find the product very innovative But in addition, I think the advertising campaign is top notch and I give great props to those behind it. The ad campaign is very engaging and does what it’s suppose to do. The videos have just the right balance of shock and awe with enough humor and common-sense to keep you watching. Orapup’s social media campaign is aces in my book.
What makes these videos work
The most important aspect of Orapup’s campaign is that their focus is context, not hard selling. Except for one of their videos in which they focus more on the product, although still done very well, the rest of their videos follow a general “viral-like” pattern. The ads have a catchy theme that draws interest and just puts a smile on your face. The advertising of Orapup becomes an indirect item.
It’s almost as if Orapup is not trying to sell you a product. They’re trying to get you to like the brand. If you go ahead and buy their product, then that’s just a plus. This in effect is what makes their social media campaign a success.
Check out some of their videos
JCPenney’s Latest Tweet Stirs Up Mixed Thoughts
Feb 1st
I just received the following Tweet from JCPenney…
Honestly, the first thing that struck out to me was the use of the word “Tweeps.” Now, I don’t know if I’m thinking about this too much, but is “tweeps” being used appropriately in this context? According to UrbanDictionary.com, Tweeps is defined as:
- Tweep (or The Tweep) is a nick-name given to Michael Grosheim by Twitter Followers and Facebook Friends. Michael is the owner of TheSocialTweep.com.
- A “tweep” is a Twitter user who is a rookie or a novice by virtue of their low number of tweets. It is also someone on the bottom of the Twitter hierarchy. The opposite of “tweep” is “twitterian.”…
- Twitter Creep
- A plaintive cry, usually on twitter: so a cross between tweet and weep.
I personally see the word “Tweeps” as a negative connotation. It is what got me to think in the first place about researching the overall lingo of “tweep.” To me, when I first read it, it gave me a negative feeling and reminded me of the words “twerp” and “creep” meshed together.
Also what’s up with “The Facebook”? Is the brand poking fun at itself by calling Facebook, “The Facebook” and putting it in quotations as if saying, “You know, that thing that everyone uses and you should be on it already but we’re saying it in a way as if it’s something we just learned about and started doing.” I don’t know, I just get an overall negative feeling from this tweet that to me does not help JCPenney’s brand.
When I put together a Tweet or status update for a client, it usually takes me 10-20 minutes to compose it. I take many factors into consideration such as the overall meaning of words like “Tweeps” and how it may come across not only to the general audience, but to those that may not be familiar with the latest Twitter lingo.
