With being in the marketing and advertising industry, it is a requirement for me to continuously be researching new advertising tactics in order to advice my clients accordingly. I’ve always advised most my clients away from Groupon but this is the first time I’m actually writing about it.

Groupon’s Pitch

According to “Groupon Works”, their merchant blog, Groupon states:

“With over 500,000 local business partnerships globally, we understand how to effectively increase your revenue, lower your costs, and grow your business.”

Groupon gives you access to their network of advertising channels… mostly through its daily deal emails and mobile apps. Groupon has saturated the market and I give them props for that. It has come at a major expense though as can be seen through their financial quarterly reports, but that’s a whole other article.  More >