Posts tagged coupons
The Falsity of Groupon Marketing and How it May Hurt Your Restaurant Business
Aug 28th
With being in the marketing and advertising industry, it is a requirement for me to continuously be researching new advertising tactics in order to advice my clients accordingly. I’ve always advised most my clients away from Groupon but this is the first time I’m actually writing about it.
Groupon’s Pitch
According to “Groupon Works”, their merchant blog, Groupon states:
“With over 500,000 local business partnerships globally, we understand how to effectively increase your revenue, lower your costs, and grow your business.”
Groupon gives you access to their network of advertising channels… mostly through its daily deal emails and mobile apps. Groupon has saturated the market and I give them props for that. It has come at a major expense though as can be seen through their financial quarterly reports, but that’s a whole other article. More >
It’s Here Again, Subway’s $2 Customer Appreciation 2012 December Deal
Dec 8th
I’m a big Subway Fanatic and eat Subway for lunch most of the time. I tend to stick with the daily deals but for December, I’ll be enticing myself randomly with Subway’s $2 Customer Appreciation Deals.
For the entire month of December, get any of the following 6-inch subs for only $2:
- Cold Cut Combo
The cold cut combo has turkey-based ham, salami, and bologna. The standard sub is below 400 calories.
- Meatball Marinara
This sandwich doesn’t have much variety but if you’re into pizzas, this might fit your tastebuds.
Side-by-Side Nutritional Info
Cold Cut Combo | Meatball Marinara | |
Total Calories | 370 | 480 |
Cal from Fat | 120 | 160 |
Total Fat | 13g | 18g |
Cholesterol | 50mg | 30mg |
Sodium | 1140mg | 950mg |
Carbs | 46G | 59G |
Protein | 18G | 21G |
Compare the nutritional info on Subway’s Website:
Cold Cut Combo | Meatball Marinara
Both sandwiches have their pros and cons nutritionally, but if anything I would lean slightly towards the cold cut combo if you’re watching your nutrition.
Sometimes a Deal isn’t a Deal on Daily Deal Sites Like Groupon and LivingSocial
Sep 2nd
I just received an email on today’s LivingSocial Deal for a “Shazzam Tsunami Rechargeable Electric Hydroflosser with Included Shipping“:
LivingSocial claims a 72% savings. So you would think this is definitely a great deal. Imagine getting something for $64 that was originally $231. However this is clear deception because I found the exact same product on Amazon.com for less… a lot less… almost half of the LivingSocial deal.
You can get the Professional Rechargeable Oral Irrigator with High Capacity Water Tank by ToiletTree Products on Amazon.com for a mere $39.95.
As the group discount sites deal with slower traffic and businesses that are realizing that it may not be to their benefit, they’re are desperately trying to turn an income by no longer delivering value to their target base; which ironically will be the demise of these group coupon sites. I feel for the 142 and counting people who have purchased the inferior LivingSocial Deal.
Recently I’ve turned my attention to FatWallet who’s overall goal is to deliver value to their target base. I also found a very strong community of people who are actively looking for value in their purchases. I would say, put these “Groupon” sites on the backburner and give FatWallet a try… perhaps you’ll find real value instead of a “deal” that’s not really a deal.
Subway Dinner Time Special
Jul 16th
Yes I’m a Subway Fanatic… what I usually do is buy a $5 foot long and eat half of it for lunch and the other half for dinner. The choices for the $5 foot long were limited but it seems Subway is having another special promotion… More >
Subway $2 Customer Appreciation Month
Jul 9th
I’ve turned into a big Subway Fanatic so I’m taking Subway’s $2 Customer Appreciation Month as perfect timing and well deserved. For the entire month of July, get either the Cold Cut Combo or the Meatball Marinara for only $2. It seems this promotion has been a bit on the hush-hush… More >