Archive for August, 2013
The Falsity of Groupon Marketing and How it May Hurt Your Restaurant Business
Aug 28th
With being in the marketing and advertising industry, it is a requirement for me to continuously be researching new advertising tactics in order to advice my clients accordingly. I’ve always advised most my clients away from Groupon but this is the first time I’m actually writing about it.
Groupon’s Pitch
According to “Groupon Works”, their merchant blog, Groupon states:
“With over 500,000 local business partnerships globally, we understand how to effectively increase your revenue, lower your costs, and grow your business.”
Groupon gives you access to their network of advertising channels… mostly through its daily deal emails and mobile apps. Groupon has saturated the market and I give them props for that. It has come at a major expense though as can be seen through their financial quarterly reports, but that’s a whole other article. More >
The Awesome New $5.99 LED Light Bulb for the Home
Aug 5th
So several weeks ago I was walking in Home Depot and came across the new Cree LED light bulbs and their incredible pricing… about $10 a bulb. I had been thinking about going LED for my home but the cost was still a bit prohibitive. All the other bulbs were running at least $20 each and with about 40 A19 bulbs (the regular ones) and 10 R30 (recessed lighting), it was going to be a major investment. When Cree partnered up with Home Depot to offer affordable LED bulbs in the 40W, 65W range and either warm 2700k or 5000k day light, I thought I found the ones. But then…
